1. Focus on Building Relationships
One of the biggest mistakes you can make is focusing on the initial sale. Most people do not make a purchase on the first outreach. That’s why it’s often better to focus on acquiring leads and following up with them. Do everything you can to get your visitors to subscribe to your email list. You also want to make sure you give them opportunities to follow your social media profiles.
It can take anywhere from seven to ten contacts for prospects to take action. So you want to make sure you focus on building a relationship with prospects. Build value by educating them about the main topic, presenting them with helpful content, giving away free gifts, and sending them the right offers. This is best done by creating an email follow up series. But it should also be accompanied by helpful content on your blog and social media profiles.
2. Don’t Rely on a Single Traffic Source
It’s always a great thing if you’re getting results from a single traffic strategy like SEO or social media. While you do want to invest a considerable amount of time into growing what’s working for you, you also need to make sure you don’t put all your eggs in one basket.
You never know what can happen in the future. The search engines may change their algorithm and hurt your traffic. The social media sites may prioritize different elements and limit your exposure to your target audience.
It’s never a safe bet to rely on a single traffic source. Try to come up with other ways to generate traffic to your site. You can set up your own affiliate program, put more emphasis on email marketing for repeat traffic, build strong partnerships with other websites, and even start marketing your website offline. Just keep trying different strategies until you find something that works so that you can scale it.
3. Invest in Paid Advertising
Paid advertising is something many new website owners avoid. However, it is one of the best ways to generate consistent revenue for your website. Yes, paid advertising can be costly and difficult to figure out. You can spend thousands before you create a successful campaign that returns a positive ROI. But paid advertising campaigns can really allow you to scale your business.
There are many paid advertising platforms like Google Adwords, Facebook Ads, Instagram Ads, and Pinterest just to name a few. Figure out which channel would be best for helping you reach your target audience. Then educate yourself about the platform so that you can build successful campaigns. There is often a steep learning curve with many of these platforms, so start small and learn as you go. Don’t expect to see results so quickly.
4. Do a Copy and Design Overhaul
If you’re targeting the right audience but you’re not getting great results from your website, it’s time to do a copy and design overhaul. Start by looking to rewrite the copy on the important parts of your website. This should include the email subscription page/form, sales page, and order form. Taking your conversion rate from one percent to two percent means you’re doubling your sales.
Then move on to changing the design of your website. You want to properly evaluate your website to identify its strengths and weaknesses. For example, your website may be well designed but may have horrible formatting and long loading times for mobile users. This flaw will create high abandon rates for your site and hurt your conversion rates.
5. Keep Testing Your Pages
Testing is an important part of optimizing your website’s performance. Obviously, you will have tested different versions of your page to optimize your web copy and design. But the process of testing and tracking should be continuous and never-ending. The reason why is because constant small improvements really add up to a big difference over time.
For example, a five percent improvement in conversion may not mean much in the long run. But when you compound that with another five percent and ten percent improvement, you’ll start to see a big difference in ROI. You want to test elements like your headline, layout, call to action buttons, copy structure, colors, font, and more. The best way to go about this is to use a multivariate testing software like the one in Google Analytics.
6. Use Multiple Monetization Strategies
If you’re trying to generate a strong ROI for a content site like your blog, you’ll need multiple ways to monetize it. Don’t just try to push related affiliate products or services. Sign up for a reseller hosting account and offer hosting services under your brand. The reseller hosting account would allow you to offer your own unique service and keep more of the profits. And if you can develop your own products, run a survey to find out what your audience is looking for.
Try other strategies like placing Google Adsense ads, inviting sponsors to buy ad placements on your blog, brokering the services of industry professionals, or even setting up your own classified ad section. You want to figure out the right combination of monetization strategies for your website. The thing you don’t want to do is use every strategy as it can be overwhelming to your visitors and take attention away from your best performers.